Techever eMarketing services
What is Internet Marketing?
The terms Internet marketing, Web-based marketing and interactive marketing refer to the use of the Internet and related technologies to achieve marketing goals and objectives.
There are two ways to view Internet marketing. The first is to look at Internet-based marketing as a way to provide added value to stakeholders: customers, company, investors, and the media.
For example, a press page presents editors with richer, more detailed information than a media release by incorporating graphics/photos video and audio. Detailed product information helps customers in the purchase decision process. An e-mail link to your customer service department decreases response time while cutting operating costs.
The second perspective is using the Internet to develop marketing strategies and tactics outside of your company Web site. The goal of these programs often is to drive traffic to your site, but the execution is through external means such as banner ads, sponsorships, and e-mail campaigns. Often these tactics are part of an overall branding strategy.
Many traditional elements of marketing easily translate into Internet marketing such as price, product, place and promotion. For example in terms of promotion tactics consider the following.
||Internet Marketing |
||Web site pressroom|
||Chat rooms/listserv |
|Word of mouth
||Viral marketing |
As one of our services, eMarketing or Internet Marketing will benefit our clients the advantages of gaining marketing share, selling better, and growing faster. With our professional internet marketing services, merchants can achieve the most desirable business goals.
Search Engine Optimization
Search engine optimization (SEO) is the practice of guiding the development of a Web site so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases. That's a long and rather complicated sentence, and yet it hardly begins to define search engine optimization.
It doesn't address the fact that most often, search engine optimization consultants (SEOs) are not invited to participate in a project until after the Web site is completed and launched, and are therefore not "guiding the development" of the Web site. Rather, SEOs most often are called upon to rehabilitate an existing Web site, usually after it is determined that a competitor is ranking higher in search engine results.
While the public generally refers to all Internet searching tools as “search engines, there are actually three different types:
• Search engines -Inktomi, AltaVista, Google, Teoma, AllTheWeb, MSN, and others
• Directories - Open Directory, Yahoo, LookSmart, and others
• Portals - AOL, Netscape, iWon, Lycos, HotBot, Excite, WebCrawler, and others
Search engines and directories take the following variables into consideration when determining your site’s ranking in the results for a specific search:
• Quality - The quality of your Web site affects the directory editor's evaluation of your submission. "Quality" refers to utility or usefulness and comprehensiveness. Terrific Web sites are favorably reviewed and may even get "extra credit" in the rankings by being selected as "editor's choice." The quality will also influence other Web masters’ decisions to link to your site, which affects “popularity” (see below).
• Title - The title is one of the most important factors in your site's eventual search engine ranking. Because directory search engines such as Yahoo! only search through the title, description, and URL you submit, having important keywords in your title is critical.
• Description - The meta description tag must speak convincingly to the search engine user and must include key words and phrases.
• Content - For search engines that index your page using an automated process, such as AltaVista, Inktomi, AllTheWeb, Teoma, and Google, the content is critical. The ultimate example of a Web page with good content would be a page from an encyclopedia. The content must be brief, focused, and internally consistent.
• Popularity - Popularity is a term used to describe search engines' measurement of your site's importance to the Web community. It factors in the number, quality, and type of Web pages that include links back to your page. Google has a branded version of popularity it calls PageRank. Links to your Web site increase your “popularity” and offer search engine spiders or bots more opportunities to index your page.
• Optimization - Optimization fine-tuning the code on your page to help you win for specific searches.
Search engines, directories and portals use the elements above in various combinations to determine the ranking of search results.E-mail Marketing
E-mail Marketing and Newsletter
E-mail is ubiquitous. It is an undeniably effective method to conduct business communications.
Obviously, when compared to traditional direct mail, the expense of e-mail messages is pennies on the dollar due to the high cost of print, postage and other production factors. More notably, the objective effectiveness of e-mail as measured by actual sales or conversions stacks up favorably against direct mail campaigns costing 20 times as much.
This suggests that e-mail marketers can actually afford to invest extra in their projects perhaps extra in copywriting, content, design or list development, and still come out with a project that costs less than a typical direct mail effort while yielding potentially greater results.
Newsletters and Customer Retention
Research shows that customer retention may be the highest and best objective of e-mail marketing. E-mail can still be used as a prospecting tool or as a means of acquiring new customers. However, it is most effective as a means of staying in touch with contacts who have already purchased, or who know something about your product or service from other communications and may be interested in knowing more, especially when the time is right for them to buy.
An e-mail newsletter or report can be an ideal leave-behind for a sales call that does not result in a sale or defined next step. It can also be the purpose of a call in which the objective is to make a brief introduction and offer something of value in exchange for gathering more detailed contact information.
Pay Per Click Advertising Management
Pay Per Click (PPC) advertising also known as search-based advertising became a cornerstone of the pull-based advertising model. The PPC advertising model was first developed in 1998, pioneered by Yahoo! Search Marketing Solutions (formerly GoTo.com). With PPC, users actively search for specific products or services before being exposed to an online advertisement. This new ?performance?based? approach to advertising has revolutionized the way for marketers to gain exposure to target audiences online.
Pay Per Click is derived from an auction-based model where advertisers determine the value of each visitor by placing a cost per click, or bid amount for specific keywords. An advertiser can determine the ranking of their ad depending on bid amounts. The higher the bid, generally, the higher up a website?s ad will appear within a set of search results. The actual PPC ad is a text-based advertisement that appears within a set of relevant ?sponsored results? or in content categories or links of a website or portal that uses a PPC program. For example, when performing a search on a main search engine like Lycos (www.lycos.com) the ?sponsored results? sections that are located at the top and right-hand side of a computer screen are the PPC ads. Advertisers pay a certain cost per click to be included in these results. Other smaller websites are also able to incorporate PPC ads on their site as well in order to provide visitors with industry-specific advertisements. Most often on small-to-medium sized sites, PPC ads appear through search-based integration methods, such as search boxes or content category links related to certain topics.
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